Day 0
Book your strategy call
Thirty minutes with a senior strategist. No pitch deck — we review your funnel, numbers and constraints.
THE 90-DAY GROWTH ENGINE™
Build a Predictable Revenue Growth System in 90 Days.
Generate more qualified leads, track every marketing dollar, and scale with confidence through one structured growth system.
Free 30-minute strategy session · No obligation
Growth Command Center
PERFORMANCE OVERVIEW
Revenue is accelerating
+28.4%
Revenue
$184,620+19.2%
Qualified leads
1,248+1.3x
Blended ROAS
5.8xHealthy
Tracking health
98.6%REVENUE GROWTH
$184.6k90-DAY PROGRESS
67%
COMPLETE
Week 8 of 13On track
Certified and integrated with the platforms that power modern growth
Google Partner
Premier certified
Meta Business Partner
Advertising & CAPI
HubSpot
Solutions partner
WordPress
Build & optimise
Shopify
Ecommerce data
12+
Years experience
480+
Projects delivered
18
Countries served
5
Core markets
THE PROCESS
What happens after you book your strategy call?
No black box, no waiting for someone to get back to you. Every client knows exactly what happens next — before it happens.
Days 1–5
Receive your growth audit
A written Marketing Health Score across tracking, ads, pages, funnels, analytics, offer and automation.
Days 5–7
Custom 90-day roadmap
A sequenced plan with owners, milestones and target metrics — approved by you before anything is built.
Week 1
Kickoff & onboarding
Discovery workshop, access handover and success metrics agreed. Your specialist team is assigned by name.
Week 1
Portal access
Your whole team gets a login: live roadmap, tasks, files, reports and direct messaging from day one.
Week 2 onward
Launch & weekly optimisation
Campaigns go live, then a weekly loop of tests, decisions and documented changes until day 90.
You are never left wondering what stage you're at. Each step has a date, an owner and a deliverable you can see inside your portal.
OUR PHILOSOPHY
Why we built the Growth Engine™
We spent years being hired to fix one piece at a time. Rebuild the ads. Redesign the page. Repair the tracking. Each project succeeded on its own terms — and the business still couldn't answer the only question that mattered: which marketing decisions actually produce revenue?
The pattern was always the same. Disconnected services, disconnected data, and a client left to assemble the strategy themselves. Agencies were selling deliverables. Businesses needed a system.
So we stopped selling services. The Growth Engine™ combines strategy, offer positioning, landing pages, tracking infrastructure, advertising, conversion optimisation and executive reporting into one structured 90-day build — run by one senior team, against one roadmap, measured against one number.
Ninety days, because that is how long it honestly takes to build the foundation, prove the channels and scale what works — no longer, and no faster.
Services in isolation
An ads agency, a web agency and a analytics contractor optimise three different scoreboards. Nobody owns revenue.
One connected system
Offer, page, tracking, media, CRM and reporting are designed together, so a change in one is measured in all.
A repeatable operating loop
Weekly hypotheses, tests and documented decisions — the same cadence that runs inside good in-house teams.
THE REAL PROBLEM
Why most businesses fail to scale
More ad spend can't fix a broken growth system. Sustainable growth happens when every part works together.
Poor tracking
Decisions built on incomplete, unreliable data.
Only 1 in 4 accounts we audit has fully accurate conversion tracking.
Guesswork
No clear strategy connecting activity to revenue.
Teams average 6 disconnected tools and no single source of truth.
Low-converting pages
Traffic arrives, but the message fails to convert.
A 1.4% page instead of 4% triples the cost of every lead acquired.
Bad attribution
You can't see which channel actually drives growth.
Platform-reported conversions overstate reality by 20–40% on average.
Wasted ad spend
Budget leaks into campaigns without enough signal.
We typically identify 15–25% of spend producing no measurable return.
No optimization process
Results stall because learning isn't systematic.
Accounts without a weekly test cycle plateau within two quarters.
THE HIDDEN COST
What broken marketing quietly costs you
The damage rarely appears as a single line item. It hides inside inflated acquisition costs, misread reports and decisions made on numbers that were never accurate.
12–30% of budget
Broken attribution
When platforms double-count conversions, you scale the wrong campaign and starve the one actually producing revenue.
Up to 40% of signal
Incomplete tracking
iOS restrictions and cookie loss hide conversions from the ad platforms, so their algorithms optimise against a distorted picture.
2–4x higher CPA
Low-converting pages
A page converting at 1.4% instead of 4% triples the cost of every lead — no bidding strategy can rescue that maths.
Lower close rate
Weak offer positioning
If the offer isn't clearly better than the alternative, the sales team spends its time discounting instead of closing.
Flat performance
No optimisation loop
Without a weekly cycle of hypotheses, tests and decisions, accounts drift and results plateau within two quarters.
Compounding waste
Decisions by guesswork
Every uninformed decision multiplies. Six months of guessing costs far more than the media budget it consumed.
Fix the system and the same budget produces materially different results. That is the entire premise of the next 90 days.
THE OPERATING SYSTEM
The Softellect Growth Engine™
Not a retainer with vague deliverables. A defined 13-week build with a weekly objective, a weekly deliverable and a visible progress line you can follow inside your portal.
Foundation (Days 1 to 15)
We don't spend a dollar on media until this is done. We audit the business, rebuild the data layer and put the offer, message and assets in place.
- Marketing Health Score audit across 7 areas
- ICP and offer positioning defined in one line
- GA4, GTM and server-side tracking rebuilt
- Meta CAPI and conversion validation
- Conversion-designed landing pages built
- CRM pipeline, lead routing and automation
- Approved 90-day roadmap and success metrics
Execution (Days 16 to 90)
Everything goes live across paid and owned channels. From here it is a weekly loop of testing, cutting waste and scaling what proves out.
- Google and Meta campaign architecture live
- Creative production, hooks and angle testing
- Landing page A/B tests and funnel fixes
- Looker Studio dashboard tied to revenue
- Weekly strategy calls and documented decisions
- Scale winners, retire low-signal spend
- Full SOP, documentation and asset handover
Week-by-week milestones13 weeks · 9 milestones · every deliverable dated
Day 1Day 15 · foundation completeDay 90
Week 1
Phase 1Discovery & audit
Establish the truth about the current system
- Discovery workshop
- Marketing Health Score
- Analytics and ad account audit
Week 2
Phase 1Strategy & offer
Agree the plan and sharpen the proposition
- ICP and offer positioning
- Approved 90-day roadmap
- Success metrics and baselines
Week 3
Phase 1Tracking rebuild
Make every conversion measurable and trusted
- GA4 + GTM rebuild
- Server-side events, Meta CAPI
- Conversion validation report
Week 4
Phase 1Assets & CRM
Give traffic somewhere worth landing
- Landing pages built
- CRM pipeline and lead routing
- Creative concepts approved
Weeks 5–6
Phase 2Campaign launch
Go live with a structure built to learn fast
- Google campaign architecture
- Meta prospecting and retargeting
- Launch QA and tracking checks
Weeks 7–8
Phase 2First signal
Separate real signal from noise
- Search term and audience pruning
- Creative iteration round one
- Live Looker Studio dashboard
Weeks 9–10
Phase 2Conversion optimisation
Lower cost per qualified lead
- Landing page A/B tests
- Funnel drop-off fixes
- Lead quality feedback loop with sales
Weeks 11–12
Phase 2Scale what works
Move budget toward validated winners
- Budget reallocation
- Winning angle expansion
- Low-signal campaigns retired
Week 13
Phase 2Review & handover
Leave you owning a documented system
- 90-day performance review
- SOPs and full documentation
- Next-quarter growth roadmap
EVERYTHING INCLUDED
Every deliverable, and the technology behind it
One senior team, one roadmap, one accountable system — built inside the platforms you already own.
Landing Pages
WordPress / Webflow
Conversion-designed, mobile-first pages built for speed and testing.
Tracking Infrastructure
GA4 + GTM + Meta CAPI
Server-side events and validated conversions you can trust.
Paid Search
Google Ads
Search, Shopping and Performance Max structure, bidding and negatives.
Paid Social
Meta Ads
Prospecting and retargeting architecture with structured creative testing.
CRM & Pipeline
HubSpot / GoHighLevel
Stages, lead scoring, source attribution and clean sales handover.
Automation
Zapier / Make
Lead routing, notifications, follow-up sequences and data syncing.
Executive Reporting
Looker Studio
Revenue, ROAS, CPL and channel contribution in one live dashboard.
Ecommerce & Revenue Data
Shopify / Stripe
Order and payment data reconciled against marketing spend.
Conversion Optimisation
A/B testing + heatmaps
Continuous page and funnel testing tied to a documented hypothesis.
Creative Production
In-house design & copy
Ad creative, hooks and angles iterated on performance data.
Client Portal
Softellect Portal
Live roadmap, tasks, files, reports and messaging for your whole team.
Strategy Cadence
Weekly calls + monthly reviews
Working sessions with decisions made live, then documented.
Everything is built in your accounts. Every asset, dataset and document remains your property — including if we part ways at day 90.
WHAT IT LOOKS LIKE
Month 1 to Month 3, in your calendar
The clearest measure of a working growth system isn't a dashboard — it's how many qualified conversations land in your week.
Month 1
Foundation monthMon
Tue
Wed
Thu
Fri
9AM
10AM
11AM
12PM
1PM
John D.1:00pm · Discovery
2PM
3PM
4PM
0–2 qualified calls · tracking and pages being built
Month 2
Campaigns liveMon
Tue
Wed
Thu
Fri
9AM
10AM
11AM
Sarah S.11:00am · Google
12PM
Michael B.12:00pm · Google
1PM
2PM
James L.2:00pm · Meta
3PM
Olivia T.3:15pm · Referral
4PM
8–14 qualified calls · first real signal in the pipeline
Month 3
Scaling what worksMon
Tue
Wed
Thu
Fri
9AM
10AM
Sarah S.10:00am · Google
Michael B.10:00am · Google
11AM
James L.11:00am · Meta
Laura K.11:00am · Meta
12PM
Amanda P.12:00pm · Meta
1PM
Daniel R.1:00pm · Meta
Emily D.1:00pm · Meta
2PM
Olivia T.2:15pm · Google
Chris M.2:00pm · Google
3PM
Priya N.3:00pm · Google
David W.3:00pm · Google
4PM
Tom H.4:00pm · Google
20–35 qualified calls · a calendar that fills itself
Illustrative of a typical engagement — volume depends on your market, offer and budget, which is exactly what the audit establishes first.
TOTAL TRANSPARENCY
Never wonder what your agency is doing again
The most common complaint about agencies isn't performance — it's silence. Your portal makes all 90 days of implementation visible in real time, from the first audit to the final handover.
Dashboard
Progress
Deliverables
Files
Reports
Milestones
Updates
Support
YOUR GROWTH ENGINE
90-Day RoadmapFoundation100%
Campaign launch86%
Optimization52%
Scale18%
THIS WEEK
Creative refresh — MetaIn review
CAPI deduplication fixShipped
LP variant B testRunning
Monthly reportScheduled
One view of the entire engagement
Revenue, leads, spend and tracking health in a single screen — refreshed daily, no request needed.
Weekly progress at a glance
The 13-week plan with completion percentages per phase, so you always know exactly where the engagement stands.
Every deliverable, dated and owned
What is in progress, what shipped this week and who is responsible. Nothing sits in a private project tool.
All assets in one library
Creative, audits, documentation, SOPs and account access — organised, versioned and yours to download.
Reporting you can act on
Weekly summaries and monthly reviews in plain language, with the decision we recommend and why.
Milestones you can hold us to
Each of the nine milestones has a target date and an approval step, marked complete only when you sign off.
Weekly updates, pushed to you
A short written update every Friday: what shipped, what we learned and what happens next week.
Direct access to your team
Message the specialist working on your account. Same-business-day responses, no ticket queue.
Portal access is included for your whole team — founders, marketing and finance — at no extra cost.
SPECIALISTS, NOT GENERALISTS
The team assigned to your account
Eight senior specialists working from one roadmap — the capability of an in-house department without the headcount.
AM
Account Manager
Owns the relationship, the roadmap and every commitment we make to you.
GS
Growth Strategist
Connects offer, funnel and channel strategy into one revenue plan.
TE
Tracking Engineer
Builds server-side tracking, validates events and guards data integrity.
GA
Google Ads Specialist
Search, Shopping and Performance Max structure, bidding and negatives.
MS
Meta Specialist
Prospecting and retargeting architecture, audience and creative testing.
DS
Designer
Landing page design and ad creative built around conversion, not decoration.
CW
Copywriter
Offer messaging, page copy and the hooks that make campaigns work.
DV
Developer
Page builds, site speed, integrations and anything the stack requires.
One accountable lead
You have a single point of contact, not eight inboxes.
Documented handovers
Every specialist writes down what they build and why.
No junior hand-off
The people on the strategy call are the people doing the work.
AN HONEST COMPARISON
Traditional agency vs. the Growth Engine
Most agencies aren't dishonest — they're structured around retainers and deliverables rather than systems and outcomes.
Dimension
Traditional agency
Softellect Growth Engine
Onboarding
Generic checklist, weeks of delay
Structured 14-day audit and strategy sprint
Tracking
Basic pixel, unverified events
Server-side tracking with validated conversions
Strategy
Channel tactics in isolation
One roadmap connecting offer, funnel and media
Team
One junior account manager
Eight senior specialists, one accountable lead
Reporting
Platform screenshots in a slide deck
Live dashboard tied to revenue, not vanity metrics
Visibility
"We'll send an update soon"
Client portal with real-time task and roadmap status
Optimisation
Ad-hoc, when results dip
Weekly test cycle with documented decisions
Ownership
Assets locked to the agency
You own every account, page, asset and document
Commitment
12-month lock-in
90-day engagement with a clear exit or extend point
9 of 9
dimensions where the Engine is structurally different
0
months of lock-in beyond the 90-day engagement
100%
of accounts, assets and documentation owned by you
ONE EXECUTIVE VIEW
Your Growth Dashboard
The audit score you start with and the numbers you finish with, in one screen. This is the same view every client sees — refreshed daily, no request needed.
Client performance · last 90 days
Growth Command CenterMarketing Health Score
70/100Scored at kickoff across seven areas of the growth system.
Tracking
92Ads
78Website
64Funnels
71Analytics
58Offer
83Automation
46Revenue attributed
$184,620+28.4% vs. baselineBlended ROAS
5.8x+1.3x vs. baselineQualified leads
1,248+19.2% vs. baselineConversion rate
4.1%from 1.4% at kickoffRevenue by month
J
F
M
A
M
J
J
A
S
O
N
D
Tracking health
98.6%
VALID
Events validated server-side daily
Current sprint · week 8 of 13
18 tasks completedCreative refresh — MetaIn review
CAPI deduplication fixShipped
LP variant B testRunning
Search term pruningShipped
Monthly growth reviewScheduled
A written diagnosis, not a sales pitch
You receive the scorecard, the evidence behind every score and a prioritised list of fixes ranked by revenue impact — whether or not you work with us.
If we're not the right fit, we say so
Roughly one in three audits ends with a recommendation other than hiring us. A 90-day system only works when the fundamentals justify it.
No vanity metrics
Impressions and reach don't appear on this dashboard. Revenue, qualified leads, cost per lead and tracking integrity do.
CASE STUDY
One transformation, start to finish
The same engagement followed from the first audit call to day 90 — including what the audit found and what we chose not to do.
BEFORE
A B2B services firm, plateaued at $96k/month
Three agencies in two years, no attribution model, and a website converting well under one percent of qualified traffic. Growth had stalled for four consecutive quarters.
Monthly revenue
$96kCost per lead
$412Blended ROAS
1.9xTHE PROBLEMS
What the audit actually found
The Marketing Health Score scored 44/100. Conversions were being double-counted, three campaigns consumed 38% of budget with no attributable pipeline, and every channel pointed at one generic homepage.
Health score
44/100Duplicated conversions
31%Spend with no return
$11k/moIMPLEMENTATION
Ninety days of sequenced execution
Server-side tracking replaced a broken pixel setup. Four intent-matched landing pages replaced the homepage. Campaigns were restructured around intent tiers, then 23 creative tests surfaced two angles outperforming control by 3x.
Tracking accuracy
98%Landing pages built
4Creative tests run
23AFTER 90 DAYS
A system, not a lucky quarter
Budget now reallocates weekly toward validated winners. The team owns a documented growth system, live reporting and a roadmap for the following two quarters.
Monthly revenue
$184.6kCost per lead
-54%Blended ROAS
5.4x5.4x
Blended ROAS
+87%
Revenue growth
312
Qualified demos
-51%
Cost per booked job
+142%
Qualified lead growth
98.6%
Tracking accuracy
Figures are drawn from completed engagements. Named client case studies are shared on request under NDA.
WHAT CLIENTS SAY
Verified feedback, not curated quotes
Collected from recorded calls, LinkedIn recommendations and public review platforms.
Video testimonial
“For the first time we can point at a number and know it's real. That changed how we make every budget decision.”
DW
Daniel Whitfield
CEO · B2B Services, USA
LinkedIn recommendation
“The tracking rebuild alone paid for the engagement. We found 30% of our conversions were being counted twice.”
PR
Priya Raghunathan
Head of Marketing · SaaS, UAE
Trustpilot review
“Weekly calls were working sessions with decisions, not status updates. The portal meant I never had to chase anyone.”
ME
Marcus Ellery
Founder · Ecommerce, UK
Google review
“Cost per booked job dropped by half in ten weeks and we finally understand which channel is actually responsible.”
SL
Sarah Lindqvist
COO · Home Services, Canada
Video testimonial
“They told us not to increase spend in month one. That honesty is why we're still working with them.”
TB
Tom Bradshaw
Managing Director · Professional Services, Australia
LinkedIn recommendation
“Everything is documented. If we ever brought this in-house tomorrow, we could run it without them.”
AK
Aisha Karim
Marketing Director · Ecommerce, UAE
4.9/5
Google Reviews
4.8/5
Trustpilot
46
LinkedIn recommendations
93%
Client retention
CHOOSE YOUR ENGINE
You're not buying a package. You're buying a transformation.
Every engagement starts with strategy, accurate tracking and complete visibility. Media budget is separate and always paid directly by you.
Growth Engine Starter™
For established businesses doing one thing well and ready to make it measurable.
$4,500
per month · 90-day engagement
Business stage: Under $15k/mo media spend · one primary channel
At day 90: You leave with accurate tracking, a page that converts and proof of which channel deserves more budget.
- Marketing Health Score audit
- 1 conversion-designed landing page
- GA4, GTM and pixel tracking setup
- One paid media channel
- Weekly performance reporting
- Client portal access
- Bi-weekly strategy call
Growth Engine Pro™
For companies with a proven offer that need a full growth system, not more campaigns.
$7,500
per month · 90-day engagement
Business stage: $15k–$75k/mo media spend · multi-channel
At day 90: You leave with a documented revenue system: validated channels, server-side data and a scaling plan.
- Everything in Starter
- Up to 4 landing pages
- Server-side tracking and Meta CAPI
- Google + Meta Ads management
- Advanced attribution modelling
- CRM setup and automation
- Looker Studio dashboard
- Weekly strategy calls
Growth Engine Enterprise™
For multi-market or multi-location operations where reporting complexity is the real constraint.
Custom
tailored scope and cadence
Business stage: $75k+/mo media spend · multiple regions or brands
At day 90: You leave with a governed growth operation: consistent execution, location-level clarity, executive reporting.
- Everything in Pro
- Multi-market and multi-language campaigns
- Custom dashboards and data warehouse
- Full creative production
- Dedicated senior strategist
- Quarterly executive reviews
No long-term lock-in
A defined 90-day engagement with a clear extend, scale or hand-over decision at week 13.
You own everything
Accounts, pages, creative, data and documentation remain yours permanently.
Media budget separate
Paid directly to Google and Meta, so every dollar is visible to you.
FAQ
Questions, answered
Everything founders and marketing leaders ask before booking a strategy call.
Who is the Growth Engine for, and who is it not for?
It fits established service businesses, SaaS companies and ecommerce brands with a proven offer and a real sales process. It is not for pre-revenue startups still searching for product-market fit, or businesses shopping purely on price.
How long does it take to see results?
Tracking accuracy improves in weeks 3–4, first meaningful campaign data arrives in weeks 6–8, and cost and conversion improvements typically appear between weeks 9 and 13.
What happens in the first two weeks?
We audit your offer, funnel, market, analytics and acquisition data, deliver a Marketing Health Score, then turn the findings into a 90-day plan you approve before anything is built.
How will we know what is being worked on?
Your portal shows the roadmap, milestones, owners, files, weekly updates and reports in real time — plus a weekly strategy call with the people doing the work.
Who will we actually speak to?
Your account manager and growth strategist lead every call, with specialists joining when their area is on the agenda. No junior hand-off after the sale.
Who owns the accounts, data and assets?
You do, from day one. Ad accounts, analytics, landing pages, creative, documentation and SOPs are yours permanently, including if we stop working together.
Do you work with our current website, CRM and tools?
Yes. We build inside your stack and only recommend a change when a current tool actively limits speed, tracking or conversion. We don't force migrations.
What does the tracking rebuild involve, and is it compliant?
GA4, GTM, server-side events and Meta CAPI with validated conversions, implemented consent-aware and aligned with GDPR and regional requirements.
Do you guarantee results?
No credible partner can guarantee a specific ROAS. We guarantee the process, the deliverables, the transparency and the weekly cadence — and we show our reasoning for every decision.
What if results are slower than expected?
We review weekly and adjust. If the constraint is the offer, the market or the sales process rather than the marketing, we say so directly rather than spend more of your budget.
Is ad spend included, and what minimum budget do we need?
Media budget is separate and paid directly to the platforms. Most engagements need at least $5,000 per month in spend for the data to be meaningful within 90 days.
Is there a contract or lock-in?
A defined 90-day engagement, then a clear extend, scale or hand-over decision at week 13. No automatic renewal and no long-term lock-in.
What happens after the 90 days?
You choose: continue with an ongoing growth retainer, scale into new markets, or take the fully documented system in-house and run it yourself.
How much of our time does this require?
Roughly two to three hours per week: one strategy call plus approvals and feedback. We handle execution, but decisions move faster when you're engaged.
Can you work alongside our in-house marketing team?
Yes, and it usually accelerates results. We define ownership boundaries in week one so nothing is duplicated or dropped.
Ready to build your revenue growth engine?
Book your free growth strategy session. Thirty minutes, no pitch deck, and at least two actionable observations you can use whether or not we work together.
Free 30-minute call
No obligation and no pressure to proceed.
Marketing Health Score
A written diagnosis you keep either way.
Senior strategist
You speak to the people who do the work.